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Her

Joel Goldfoot

May 3, 2021 • 1 min read

Shot in the Castro Neighborhood, San Francisco.

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Russian Porcelain

One in a series of skateboard decks.

Joel Goldfoot May 4, 2021 • 1 min read

#TBT - 40weight Identity

Way back in 2002, I started a small design firm with my business partner that we called 40weight. And as with any newly minted design firm, one of the most daunting challenges for any design firm—self-promotion. 40weight IdentityWhen concepting the 40weight identity, we certainly wanted to differentiate ourselves from

Joel Goldfoot Apr 29, 2021 • 3 min read

Argos 8.0

People do not want something wholly new, they want what is familiar done in a different way.

Joel Goldfoot Apr 26, 2021 • 3 min read

Goldfoot © 2021

Made with 🤍 in SF.