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Her

Joel Goldfoot

May 3, 2021 • 1 min read

Shot in the Castro Neighborhood, San Francisco.

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American Girl

American Girl is an iconic brand with a rich history. I've been honored to work on many projects for this brand over the years including logo design, Art Direction and Design of several books, restaurant interior graphics, textile design as well as ideation and design support for a number of

Joel Goldfoot Jul 19, 2021 • 2 min read

Case Study Design

Sepialine is a very sales-led company that partners with large hardware manufacturers like Konica-Minolta on a regular basis. As such, there was a need to design some traditional sales tools – like case studies. Case studies are one of those very undefined projects. Some case studies are slightly less than a

Joel Goldfoot Jul 19, 2021 • 2 min read

LeMond Branding

Having grown up bike racing and watching Greg LeMond win the Tour De France three times, it was a dream to work on the brand, catalog, website and collateral. The 'scripty' logo was meant to harken back to the old days of lightweight vintage steel, wool jerseys and Phil Liggett.

Joel Goldfoot Jul 17, 2021 • 1 min read

Goldfoot © 2021

Made with 🤍 in SF.