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By Joel Goldfoot in Design — Mar 21, 2021

Queens Between Bars Identity

Logo design for Queens Between Bars

Queens Between Bars Identity

Queens Between Bars is an annual San Francisco Drag Show Fundraiser supporting the SF-Marin Food Bank. This year, I was asked to give the event a revitalized identity and a new look.

The concept behind the event is really simple: Drag Queens perform at different bars for donations and tips; All money collected goes to the food bank.

In designing the logo, I started exploring a number of shapes and visual motifs surrounding prisons, bars and jails. I even researched book covers for old "women in prison" pulp rags from the 60's for inspiration. But in the end, I landed on the corkscrew – a silhouette I have always thought of as very human. I then put a gown on it.

Some of the visual references I used while concepting the logo

The logo was simple, funny, was versatile from a production stand-point (needed to work well in print, digital and video), and had few limitations, other than the height was a bit awkward for certain applications.

I will expand on this entire project in a future case study that will take a look at applications, and give you a deeper dive into the project.

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