Sign in Subscribe

Joel Goldfoot

My expertise lies in creating cutting-edge products that deliver exceptional value and intuitive experiences to users.

📍 San Francisco, CA https://goldfoot.com

The Hidden Cost of +AI Thinking

Organizations spending millions on AI implementations are seeing disappointing adoption rates while companies using AI+ approaches achieve widespread adoption. The difference isn't the technology—it's the design thinking. Most treat AI like traditional software, optimizing for the wrong outcomes.

The Biggest AI Mistake Design Leaders Are Making Right Now

Most design teams add AI the way they added dark mode: as a feature to check off. This “+AI” trap layers chatbots or summary buttons onto old systems. Users may see short-term gains, but without rethinking architecture, AI stays unintegrated—present yet untrusted, useful yet disconnected.

From SaaS to Service-as-Software: Designing the Next Generation of AI-Native Experiences

SaaS brought us access and scale. Service-as-Software is bringing outcomes, and with it, a new design imperative.

The Browser Is Waking Up

Browsers are no longer passive. Agentic AI is turning them into proactive partners, shifting what users expect and how products deliver. Design leaders must now rethink UX for systems that act, not wait.

Agent UX (AUX): Designing for the Next User

AI agents are no longer tools...they are users. Agent UX (AUX) is the emerging discipline of designing for both humans and intelligent agents. If we do not design for agents, we are designing for obsolescence. The future of UX is not just human-centered. It is agent-aware.

The Next Social Network Is Not What You Think

OpenAI's new social platform signals a shift from tool-based AI to shared environments where humans and intelligent agents interact, learn, and evolve together in real time. This marks the beginning of the Agent Era.

Designing for Trust: Why Explainability Alone Falls Short in AI

Trust in AI is not built solely through explanations. It is earned through consistency, relevance, and ethical design. Explainability helps, but trustworthiness must be designed system-wide, not assumed.

Vibe Coding: Ushering in a New Era of Personal Software

Vibe Coding—a process fundamentally reshaping the relationship between creators and software.

What is Product Design?

Product Design is the art of seeing the world through others' eyes. It's a blend of creativity, empathy, and intelligence, where data and beauty meet.

Brand, UX, and the Power of Systems Thinking

Today, UX extends far beyond product design—it’s an interconnected system where every touchpoint shapes the brand experience. From marketing to customer service, every interaction matters. By applying systems thinking, we can craft seamless, cohesive experiences that drive brand loyalty and trust.