AI

Every AI+ system has a hidden logic layer that governs how it behaves—determining what data gets included, how uncertainty is expressed, and when to escalate to humans. This invisible layer, not the interface, is where AI design actually happens and competitive advantage is built.

Organizations spending millions on AI implementations are seeing disappointing adoption rates while companies using AI+ approaches achieve widespread adoption. The difference isn't the technology—it's the design thinking. Most treat AI like traditional software, optimizing for the wrong outcomes.