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Joel Goldfoot

I'm a Creative Director with a solid background in UX and UI, Branding, Marketing, Print, mobile, SaaS, strategy, Making, Breaking, Winning, Failing, and Elite Dangerous.

📍 San Francisco, CA https://goldfoot.com

The Significance of User Research in Enterprise SaaS Product Design: Unveiling User-Centric Insights

User research is a critical component in designing enterprise SaaS products, providing valuable insights into the unique needs and challenges of enterprise users.

An Introduction to Machine Learning Concepts and Techniques

Explore the fundamentals of machine learning with this guide on key concepts, algorithm types, and real-world applications. Uncover popular techniques and harness the potential of ML to drive innovation.

Exploring Certifiable AI: A Comprehensive Review of Jobst Landgrebe's Paper

Jobst Landgrebe's paper offers a groundbreaking vision for the future of AI systems, focusing on the concept of "Certifiable AI" as a means to ensure transparency, reliability, and accountability.

A User-Centered Approach to Enterprise SaaS Product Design

A user-centered approach to designing Printerpoint by prioritizing user personas, designing for low technical skills, and partnering with industry leaders.

The 'Abstractions' Series and the Impact of Generative AI on the Creative Process

The 'Abstractions' series represents my early exploration of generative AI to create thought-provoking and aesthetically stunning artwork that pushes the boundaries of traditional artistic expression.

The Future of Design: Exploring the Integration of AI as a Creative Ally

Designers must be attentive to the ongoing developments of AI and anticipate its impact on the industry to remain competitive and embrace AI as a creative ally.

Johnny Money: An Innovative Video Game for Teaching Financial Literacy

Johnny Money is an innovative and engaging video game that I developed for Visa and the NFIB with the aim of offering educators a powerful tool to teach financial literacy to their students. The game provides an immersive environment where students can explore risk-taking and make decisions that lead to

The Challenge of Redesigning an Established SaaS Product: Insights from Sepialine's Argos Overhaul

People do not want something wholly new, they want what is familiar done in a different way.