Joel Goldfoot - Goldfoot

Building an Enterprise SaaS Brand from 0-1: Printerpoint

Sepialine hired me as creative director to launch a new product and oversee the UX & UI as well as developing all marketing collateral—both analog and digital.

Design

Skateboard Deck Design

A series of skateboard deck designs for Relentless Skateworks in Chicago, IL.

Design

Abstractions

My latest series of artwork explores how human emotion can be represented abstractly. The idea was to create a composition based on a single seed image, and then let the composition grow organically. The arrangement of the forms in each piece is driven by the deep learning algorithm used to

Design

Working with AI as a Creative Partner

I'm not a musician. I'm not a composer. But I do create music.

Design

Johnny Money Game - Visa

Johnny Money is a game I worked on for Visa and the NFIB that offers educators significant pedagogical potential. Students are engaged in an environment where they will be able to explore risk-taking, quickly get feedback on decisions they have made as well as think about complex systems. As with

Design

American Girl

American Girl is an iconic brand with a rich history. I've been honored to work on many projects for this brand over the years including logo design, Art Direction and Design of several books, restaurant interior graphics, textile design as well as ideation and design support for a number of

Design

Case Study Design

Sepialine is a very sales-led company that partners with large hardware manufacturers like Konica-Minolta on a regular basis. As such, there was a need to design some traditional sales tools – like case studies. Case studies are one of those very undefined projects. Some case studies are slightly less than a

Design

LeMond Branding

Having grown up bike racing and watching Greg LeMond win the Tour De France three times, it was a dream to work on the brand, catalog, website and collateral. The 'scripty' logo was meant to harken back to the old days of lightweight vintage steel, wool jerseys and Phil Liggett.

Design

KMX Energy Drink Packaging

Design strategy, can and package design for Coca-Cola.

Design

Consumer Supplement Packaging

Edibles are not new, but as we move into a more progressive society and away from our stigmas on cannabis, many people are entering the world of edibles for the first time, sometimes with concerns. This exploratory packaging was designed for suburban Moms who had never tried an edible, but

Photography

Blue Flame

I'd been noticing a growing number of broken glass remaining in-frame over the past few years. Upon closer inspection, it was clear that someone had been holding a torch to the glass until it started to melt, and finally shatter.I'd been noticing an increasing number of "blue flame" lighters

Photography

Home

My 3D printed wedding ring displaying coordinates for the precise location of where we became engaged and where we were married. "Home" is registered on the Ethereum blockchain and for sale as an NFT by clicking the "buy this item" button above.If you'd like to purchase a limited edition

Design

Russian Porcelain

One in a series of skateboard decks.

Photography

Her

Shot in the Castro Neighborhood, San Francisco.

Design

40weight Identity

Way back in 2002, I started a small design firm with my business partner that we called 40weight. And as with any newly minted design firm, one of the most daunting challenges for any design firm—self-promotion. 40weight IdentityWhen concepting the 40weight identity, we certainly wanted to differentiate ourselves from

Design

Argos 8.0

People do not want something wholly new, they want what is familiar done in a different way.

Photography

UrbanDecay 008

Over the years, I've created a series of photographs called "UrbanDecay". These shots are unaltered 'collage' photography, where the collage is created in the view finder, and done with a single exposure. Each of the shots in the series is captivating to me. I could spend hours studying the detail,

Design

Queens Between Bars

For the past several years Drag Queen, Glitterella, brings San Francisco's drag to the street. It's an event called Queens Between Bars. The concept is simple: Drag Queens hop from bar to bar performing for tips to raise money for the SF-Marin Food Bank. The pandemic threatened to put a

Design

Tera's Whey

Another project from the vaults for #throwbackthursday!

Photography

Lady Stockton

One of my favorite shots from several years ago. Pedestrians from the evening commute, ignoring the 30 foot tall face desperately trying to get their attention. "Lady Stockton" is registered on the Ethereum blockchain and for sale as an NFT by clicking the "buy this item" button above.If you'd

Design

Klein Catalog

Another project from the vaults for #throwbackthursday!

Photography

Fired

For a few years, my office was in the same building as Barney’s San Francisco offices. Once Barney’s brand stopped thriving, offices started closing and offered for some remarkable and surreal shots of clothes forms and mannequins that were out on the streets awaiting pickup. "Fired" is registered

Photography

Friday

I'm intrigued by masks. Anonymity. Neutral.

Design

Drag & Drop iPad App

Juanita MORE! Drag & Drop iPad App

Design

Enough

The recent mass-shooting in Atlanta coupled with the shooting in Boulder, made me think of a couple of posters I designed that were used as protest signs at gun control rallies after the school shooting in Parkland, Florida, in February that left 17 dead. No client for this one. Posters